Salon.com Ends 31-Year Run, Citing Unsustainable Business Model
The San Francisco-based digital news site announced its closure on Thursday, joining other cultural outlets that struggled to monetize online.
By Kaito Sokolov ·

Salon.com, the San Francisco-based digital news site, announced on Thursday that it is shutting down after 31 years of operation. The company cited changing business realities as the primary reason for the decision. The site had operated since November 1995, serving as a major platform for cultural commentary and political analysis during the early internet era.
The editorial team stated that the publishing model is no longer sustainable. They noted that the business environment for independent digital journalism has changed profoundly over the years. The team described the decision as difficult but necessary after careful consideration.
Salon was known for launching the careers of several prominent media figures. Film critics who wrote for the site included Stephanie Zacharek, Andrew O’Hehir, and Charles Taylor. Television critics Heather Havrilesky, Hanh Nguyen, Maureen Ryan, and Melanie McFarland also contributed to the publication.
The site was a daily destination for many readers before social media became the dominant way to consume news. It offered lifestyle content, progressive political analysis, and cultural reviews. The closure places Salon in the same category as later-arriving sites like BuzzFeed and Gawker, which also struggled to monetize cultural reporting for a general audience and eventually shut down.
In a statement, the editors reflected on the site’s origins. They recalled that a small group of journalists set out to create an original publication with a strong voice. They aimed to pioneer a form of journalism that brought readers and writers together in new ways on the web.
The team acknowledged that the news would be disappointing to many readers. They emphasized that the legacy of the journalism, ideas, and community built over three decades remains important. The statement concluded by thanking the audience for being part of the site’s story.
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