CAA Signs Alex Cooper and Unwell Media After $500 Million Valuation
The agency agreement follows a recent investment round and positions the couple's company to manage a growing slate of film and television projects.
By Rafael Collins ·
Alex Cooper and her husband, Matt Kaplan, have signed a comprehensive representation agreement with Creative Artists Agency. The deal covers Cooper, Kaplan, and their joint venture, Unwell. This partnership secures agency support for the couple as they expand their media operations beyond podcasting.
Cooper previously represented by United Talent Agency, left that firm in August 2026. Industry observers had predicted a move to CAA given the agency's track record with high-profile digital creators. The new contract is designed to facilitate Unwell's growth into scripted and unscripted television markets.
The timing of the agency switch follows a major financial event for the company. Unwell recently secured an investment from WTSL, a firm led by Patrick Whitesell and backed by Silver Lake. That transaction valued the media company at $500 million. The deal reflects the rapid commercial expansion of the brand in the digital sector.
Unwell operates a diverse portfolio of content that extends past Cooper's flagship podcast, Call Her Daddy. The company manages other shows, including Pretty Lonesome, which is hosted by Madeline Argy. It also maintains an active film and television division. Current productions include the Hulu documentary Call Her Alex and the Netflix series Let's Marry Harry.
The company is also involved in the The Hannah Montana 20th Anniversary Special. These projects demonstrate a diversification strategy that moves beyond audio content into premium streaming platforms. Unwell is developing several adaptations, including a Netflix series based on Hannah Grace's novel Icebreak.
A feature film adaptation of Ali Hazelwood's novel Deep End is in development. Shawn Levy's 21 Laps production company is collaborating on that project. Unwell is also creating a drama series for Hulu titled You Deserve To Know. Nina Dobrev and Paul Wesley are slated to star in that production.
In 2026, Unwell launched an internal advertising and creative division called Unwell Agency. This unit develops branded entertainment and talent-led campaigns. It has secured partnerships with global brands such as Google and Sephora. The company also launched the Unwell Winter Games and Unwell Summer Games on YouTube to expand into live-style competitive events.
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