Meta's AI Agent Hits 10 Million U.S. Users

Meta's Muse application recorded 10 million downloads in the United States within 40 days of launch. Market intelligence firm Sensor Tower identified the app as one of the few to reach that volume so quickly. The rapid uptake signals a shift in how tech giants view artificial intelligence agents as tools for daily consumer tasks.

Meta markets Muse as a utility that handles specific life events. The platform can build a shopping cart based on a recipe found on Instagram, generate workout plans, and organize family trivia nights. These features position the agent as a manager for routine household duties rather than a general chatbot.

OpenAI and Anthropic have made similar moves in recent weeks. OpenAI launched Dots, while Anthropic released Claude Duet. Both companies bet that autonomous agents will drive future user engagement by completing multi-step processes on behalf of the subscriber.

CNN is now surveying consumers to gauge real-world usage patterns. Reporters are seeking details on how individuals use these tools for budgeting, calendar management, and email triage. The inquiry focuses on user satisfaction and perceived accuracy of the agents.

Consumers are also being asked about their comfort levels with data retention. Specifically, the survey probes whether users know what information their AI agent stores about them. Participants who have relied on ChatGPT, Muse, or similar tools for social planning are invited to share their experiences with CNN reporters.