JAY-Z Books Feb. 14 for Super Bowl LXI Halftime Set at SoFi Stadium
The NFL, Apple Music, and Roc Nation confirmed the booking during ESPN's Monday night broadcast of the Cowboys-Eagles game.
By Jonathan Ramirez ·
Roc Nation will put its founder on the field it has booked for six consecutive years. JAY-Z will play the Apple Music Super Bowl LXI Halftime Show on February 14, 2027, at SoFi Stadium in Inglewood, California, the NFL, Apple Music, and Roc Nation announced on October 26 during ESPN's broadcast of the Dallas Cowboys at Philadelphia Eagles game.
The appearance caps a year spent marking anniversaries for two of his own records. The JAŸ-Z30 campaign has observed 30 years since Reasonable Doubt and 25 years since The Blueprint through concerts, pop-ups, merchandise, and catalog releases. That run reached New York, London, and Paris before two sold-out nights at SoFi Stadium on October 23 and 24, with Too $hort, Snoop Dogg, and Dr. Dre joining him in Los Angeles. A Brooklyn pop-up at DUMBO's Smack Mellon gallery displayed memorabilia and exclusive merchandise tied to the "Dead Presidents" video, while Roc Nation's 30th Anniversary Collector's Crate packages all 13 of his solo studio albums on vinyl. On May 30 he headlined Philadelphia's Roots Picnic, where he delivered a freestyle that listeners took as aimed at Drake and Dame Dash, with Memphis Bleek, Beanie Sigel, and Freeway appearing alongside him.
JAY-Z called the booking "a dream come true." NFL Commissioner Roger Goodell said he had hoped the day would arrive since the league first worked with Roc Nation and that he had asked JAY-Z to perform "whenever the moment felt right to him." Oliver Schusser, Apple's vice president of Music and International Content, predicted "an incredible show." Colin Kaepernick told NPR in September that he found JAY-Z's decision to work with the league disappointing and said the deal undermined players' protests against racial injustice.
Roc Nation advised the NFL on live music entertainment after signing with the league in August 2019, and the company has produced every halftime show since 2020, starting with Jennifer Lopez and Shakira. The list that followed includes The Weeknd, Rihanna, Usher, Kendrick Lamar, and Bad Bunny. The 2022 performance at SoFi Stadium, led by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Lamar, took three Emmys, including Outstanding Variety Special (Live).
Roc Nation will executive produce the telecast, with Hamish Hamilton directing. Super Bowl LXI kicks off at 6:30 p.m. ET on Sunday, February 14, 2027, with ESPN and ABC carrying the game, Disney+ streaming it, and NFL+ handling mobile viewing. JAY-Z's set length, setlist, and guests have not been announced.
